Customer Relationship Management - CRM


Customer Relationship Management - CRM
The principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship not only encompasses the direct interaction aspect, such as sales and/or service related processes, but also in the forecasting and analysis of customer trends and behaviors, which ultimately serve to enhance the customer's overall experience.

With the growth of the internet and related technologies, customers are concerned over the privacy and safety of their personal information. Therefore, businesses need to ensure that the storage and analysis of the customer data must have the highest levels of protection against cyber criminals, identity theft and other breaches of securities.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Customer Relationship Management System — …   Википедия

  • Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.[1] The overall scope of the CLM implementation process encompasses all… …   Wikipedia

  • Customer involvement management — Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management[1]. CIM is about identifying and developing possibilities to involve customers in the business and… …   Wikipedia

  • Customer Experience Management — Das Customer Experience Management (CEM) wird für die Kundenbindung eingesetzt. Während sich das Customer Relationship Management auf die eigentlichen Kundendaten wie z. B. Alter, Wohnort, mögliche Vorlieben etc. fokussiert und den Kunden dann… …   Deutsch Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • relationship management — UK US noun [U] ► MARKETING, COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT(Cf. ↑customer relationship management): »Relationship management is strongly linked to the quality of a salesperson s selling activities …   Financial and business terms

  • Relationship Management — Der Begriff Beziehungsmanagement oder englisch Relationship Management ist ein Oberbegriff für die allgemeine Verwaltung von Kontakten. Die wohl geläufigste Form ist das Customer Relationship Management. Jedoch ist der Beziehungs Kontext auf alle …   Deutsch Wikipedia

  • Relationship Management — A strategy employed by an organization in which a continuous level of engagement is maintained between the organization and its audience. Relationship management can be between a business and its customers (customer relationship management) and… …   Investment dictionary

  • Supplier Relationship Management — (SRM) bzw. Lieferantenbeziehungsmanagement umfasst die strategische Planung und zentrale Steuerung von Beziehungen eines Unternehmens zu seinen Lieferanten. Ziel des Einsatzes eines SRM Systems ist die enge Anbindung aller Lieferanten an das… …   Deutsch Wikipedia

  • Talent Relationship Management — ist eine personalpolitische Maßnahme basierend auf den Ideen des Customer Relationship Management mit dem Ziel, vielversprechende (externe) Kandidaten und talentierte Mitarbeiter an ein Unternehmen zu binden. Talent Relationship Management ist… …   Deutsch Wikipedia

  • Enterprise Relationship Management — ERM, business program that analyzes information about the company s clients (in order to improve service and customer relations) …   English contemporary dictionary